
PenFed Realty Texas
Seller's Guide
EXCLUSIVE TO PENFED REALTY TEXAS AGENTS
The PenFed Realty Seller's Guide is a sleek, modern deliverable that can be used to help convert potential sellers. Learn how to customize, print, and share this marketing piece below to add that "WOW!" factor to your business.

OVERVIEW
YOUR BEST FOOT FORWARD
This guide was created with high quality images, text, and graphics to highlight your expertise and make you the rockstar. Inside, the pages discuss topics like your awards and accomplishments, your plan to sell a potential client’s home, the tools and resources offered by PenFed Realty Texas, and helpful graphs and checklists to cover the entire selling process.
ELEVATING YOUR PITCH






PAIRS WELL WITH
MARKFUL PRESENTATION BOX
Crafted in striking black with a luxurious matte lamination finish, this box boasts concealed magnets for a cutting-edge, contemporary appeal.
Consider including
-
Your Seller's Guide
-
Business Card
-
Handwritten Note
-
CMAs and Marketing Materials
-
Small Gift
-
Branded Candle
-
Branded Notebook/Journal
-
CUSTOMIZE
YOU'VE GOT OPTIONS
Our Seller’s Guide is designed with flexibility in mind. Whether you're looking for a simple overview or a more robust presentation, you have options. Customize the layout, content, and depth to match your style and give your clients exactly what they need.
YOUR BUSINESS IS BUSY
With our ready-made Generic Seller's Guide and PowerPoint, there’s no need to lift a finger—just download and use as-is. Everything is already set up for you, so you can walk clients through the process effortlessly, without any need for customization. Simply grab it and go!
DON'T HAVE TIME TO CUSTOMIZE?
.png)
.png)
YOUR PLAYBOOK FOR IMPLEMENTING THE SELLER'S GUIDE
For Lead Generation
.png)
For Closing the Client
.png)

TRAINING
Struggling With Canva?
Search the robust support provided by Canva at canva.com/help after watching the training tutorials above.
PRINTING
OPTIONS FOR EVERY BUSINESS

OUR PREFERRED PARTNER
Corefact is known for their highly-personalized direct mail campaigns and trackable QR codes, but they also print brochures, flyers, and Perfect Bound Books.
Perfect Bound Books have that luxurious, soft-touch cover, full color pages throughout and a book-style spine for a premium look and feel.
DIY PRINTING
For more cost-conscious options, you can print at home, in the office or at a store like FedEx/Kinko's. Use a clear plastic cover, spiral binding machine, or use the view-only link in Canva to send digitally. Speak with your ASA to learn more about printing options in your office.
DESIGN SUGGESTION BOX
SHARE YOUR THOUGHTS WITH US
We would love to receive feedback, suggestions & any other thoughts you might have on how we can make the PenFed Realty Texas Seller's Guide the absolute best for our agents.
What are things you speak to with sellers? Are there pages we could add in a future version? If you have any ideas, concerns, praises, or anything at all you would like to bring to our attention, let us know!
Leave your name if you would like a follow-up, or simply leave that field blank to submit anonymously. Either way, we will give the appropriate attention to every inquiry we receive.
Thank you!
Your PenFed Realty Texas Support Team
