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PenFed Realty Texas

Seller's Guide

EXCLUSIVE TO PENFED REALTY TEXAS AGENTS

The PenFed Realty Seller's Guide is a sleek, modern deliverable that can be used to help convert potential sellers. Learn how to customize, print, and share this marketing piece below to add that "WOW!" factor to your business.
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OVERVIEW

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YOUR BEST FOOT FORWARD

This guide was created with high quality images, text, and graphics to highlight your expertise and make you the rockstar. Inside, the pages discuss topics like your awards and accomplishments, your plan to sell a potential client’s home, the tools and resources offered by PenFed Realty Texas, and helpful graphs and checklists to cover the entire selling process.

ELEVATING YOUR PITCH

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PAIRS WELL WITH

THE LISTING PRESENTATION

Our Seller's Guide has been crafted as the perfect sidekick for the digital listing presentation.
  • Easily customizable for your personal brand
  • Elevate your pitch to sellers
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MARKFUL PRESENTATION BOX

Crafted in striking black with a luxurious matte lamination finish, this box boasts concealed magnets for a cutting-edge, contemporary appeal.
Consider including
  • Your Seller's Guide
  • Business Card
  • Handwritten Note
  • CMAs and Marketing Materials
  • Small Gift
    • Branded Candle​
    • Branded Notebook/Journal
OVERVIEW

CUSTOMIZE

YOU'VE GOT OPTIONS

Our Seller’s Guide is designed with flexibility in mind. Whether you're looking for a simple overview or a more robust presentation, you have options. Customize the layout, content, and depth to match your style and give your clients exactly what they need.

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YOUR BUSINESS IS BUSY

With our ready-made Generic Seller's Guide and PowerPoint, there’s no need to lift a finger—just download and use as-is. Everything is already set up for you, so you can walk clients through the process effortlessly, without any need for customization. Simply grab it and go!

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DON'T HAVE TIME TO CUSTOMIZE?

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YOUR PLAYBOOK FOR IMPLEMENTING THE SELLER'S GUIDE

For Lead Generation

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For Closing the Client

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Do you have a Berkshire Hathaway HomeServices Luxury Collection Designation?

You can access the Luxury Collection version of the Seller's Guide and
Listing Presentation using the buttons below.

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TRAININGS

TRAINING

Struggling With Canva?

Search the robust support provided by Canva at canva.com/help after watching the training tutorials above.

PRINTING

PRINTING

OPTIONS FOR EVERY BUSINESS

OUR PREFERRED PARTNER

Corefact is known for their highly-personalized direct mail campaigns and trackable QR codes, but they also print brochures, flyers, and Perfect Bound Books.

Perfect Bound Books have that luxurious, soft-touch cover, full color pages throughout and a book-style spine for a premium look and feel.

DIY PRINTING

For more cost-conscious options, you can print at home, in the office or at a store like FedEx/Kinko's. Use a clear plastic cover, spiral binding machine, or use the view-only link in Canva to send digitally. Speak with your ASA to learn more about printing options in your office.
FAQs

DESIGN SUGGESTION BOX

SHARE YOUR THOUGHTS WITH US

We would love to receive feedback, suggestions & any other thoughts you might have on how we can make the PenFed Realty Texas Seller's Guide the absolute best for our agents.

What are things you speak to with sellers? Are there pages we could add in a future version? If you have any ideas, concerns, praises, or anything at all you would like to bring to our attention, let us know!

Leave your name if you would like a follow-up, or simply leave that field blank to submit anonymously. Either way, we will give the appropriate attention to every inquiry we receive.

Thank you!

Your PenFed Realty Texas Support Team

Thanks for the suggestion! We greatly appreciate your input to provide the best experience for our agents!

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© 2025 BHH Affiliates, LLC.  An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.

TEXAS REAL ESTATE CONSUMER PROTECTION NOTICE

TEXAS REAL ESTATE COMMISSION INFORMATION ABOUT BROKERAGE SERVICES

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Disclaimer:

PenFed Realty disclaims all warranties with respect to the services described herein, express or implied, including but not limited to, any warranty of merchantability, fitness for a particular purpose or freedom from infringement or third party intellectual property rights.PenFed Realty does not represent, guarantee or warrant any level of success resulting from the services described herein. Agent acknowledges that this is a support function of PenFed Realty and PenFed Realty is not authorized to provide legal advice. As such, Agent indemnifies PenFed Realty from any and all claims resulting from this Agreement that are not a result of PenFed Realty’s breach of the Agreement.

Vendor Disclaimer:

Berkshire Hathaway HomeServices PenFed Realty Texas does not guarantee the work of the listed vendors; however, agents have been pleased with the work that was performed. Please provide any positive or negative feedback that you have from using any of these vendors.

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